Arcline GTM Funnel Analytics
The analytics-engineering layer for Arcline Systems ($15M ARR B2B SaaS): a dbt model over Salesforce + HubSpot funnel data that turns the KPI Dictionary into tested, governed metrics — and resolves the four-dashboards-four-numbers problem in code.
Pipeline Created (canonical)
$6,884,381
MQL Volume
2,546
Win Rate
33.0%
SLA Compliance
63.3%
The funnel
Leads reaching each stage, blended across segments (2025-09 → 2026-03).
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Step conversion from the previous stage:
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